> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Nurturing leads

> The cheapest growth available to you is the leads you already have.

Before spending anything on new traffic, work what is already in your CRM. It costs nothing and the intent is already established.

## Let the agent do the reaching out

The agent mines your CRM and re-engages aged and cold leads over text, instead of waiting for them to come back. See [re-engaging cold leads](/sales-agent/outbound/re-engage-cold-leads).

Two settings shape it: how long to wait before following up, and how many attempts before stopping.

## Prioritise by how close they were

Not all leads deserve the same effort:

| Priority | Lead type                | Why                                                               |
| -------- | ------------------------ | ----------------------------------------------------------------- |
| **1**    | Abandoned cart           | Was minutes from buying. Something specific stopped them          |
| **2**    | Financing rejection      | Wanted to buy and was declined. A different structure often works |
| **3**    | Pre-qualification        | Checked financing, so they are serious                            |
| **4**    | In-person request        | Decided to buy, just wanted to do it in person                    |
| **5**    | Inquiry and conversation | Earlier in the process, needs qualification                       |

<Tip>
  Sort your CRM by oldest-first once a week. Untouched leads are pure loss, and they are the easiest thing on this list to fix.
</Tip>

## Work out what actually blocked them

The [lead drawer](/sales-agent/crm/lead-details) shows the abandoned cart contents, the pre-qual result, and the full agent conversation. Read it before making contact. Usually the blocker is obvious: payment higher than expected, unsure about delivery, waiting on a trade number.

## Make sure nothing goes stale

[Lead routing](/sales-agent/crm/lead-routing) assigns every new lead immediately and escalates when nobody follows up. That is the structural fix for leads sitting untouched, rather than relying on people to remember.

<Warning>
  Reps must **log** their activity. An unlogged call looks identical to no call, so escalation fires anyway and your data on response times is wrong.
</Warning>