> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Grow overview

> Practical ways to send more qualified buyers to your agent.

The agent converts the traffic it gets. These guides are about getting it more of the right traffic.

<CardGroup cols={2}>
  <Card title="Your website" icon="globe" href="/sales-agent/grow/your-website">
    Fix the pages buyers already land on.
  </Card>

  <Card title="Search and AI visibility" icon="magnifying-glass" href="/sales-agent/grow/search-and-ai-visibility">
    Get found in Google and in AI answers.
  </Card>

  <Card title="Social media" icon="share-nodes" href="/sales-agent/grow/social-media">
    Profiles and content that actually drive clicks.
  </Card>

  <Card title="Paid media" icon="bullseye" href="/sales-agent/grow/paid-media">
    Where to put a first ad budget.
  </Card>

  <Card title="Nurture leads" icon="seedling" href="/sales-agent/grow/nurture-leads">
    Work the leads you already have.
  </Card>

  <Card title="Purchase links" icon="link" href="/sales-agent/grow/purchase-links">
    Send buyers straight into checkout.
  </Card>
</CardGroup>

## Where to start

In this order, because each one is cheaper than the next:

1. **Nurture the leads you already have.** Free, and your CRM is almost certainly holding value.
2. **Fix your website.** You are already paying for the traffic.
3. **Sort out search visibility.** Compounding, and it does not cost per click.
4. **Then buy traffic.** Paid works, but only once the pages it lands on convert.

<Tip>
  Buying ads before your website converts just means paying to lose buyers faster. Do the free things first.
</Tip>