> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Search and AI visibility

> Get found in Google, and in the AI tools buyers now ask instead.

Buyers find vehicles two ways now: searching Google, and asking an AI assistant. Both matter, and they reward slightly different things.

## Traditional search

The fundamentals still apply, and most dealer sites still get them wrong.

* **One page per unit,** with a unique title and description. Duplicate boilerplate across every listing means none of them rank.
* **Real specs in text,** not baked into an image. Year, make, model, trim, mileage, price.
* **Location words** in your copy. Buyers search "honda rebel near me" and "motorcycle dealer in \[city]".
* **Fast pages,** especially on mobile, where most of this traffic is.
* **Keep sold units resolving** to something useful rather than a 404.

## AI visibility

When someone asks an AI assistant for a recommendation, it is reading and summarising pages. What helps:

* **Plain, factual answers on the page.** AI extracts clear statements far better than marketing language.
* **Real FAQ content.** Write out the questions buyers ask and answer them directly.
* **Consistent details everywhere.** Your name, address, phone, and hours should match across your site, Google Business Profile, and directories. Contradictions make you a less reliable source.
* **Structured data** on listings so specs are machine-readable.

<Tip>
  Test it. Ask an AI assistant what it recommends for a buyer in your area looking for what you sell. If a competitor comes up and you do not, that is your gap.
</Tip>

## Google Business Profile

The highest-return thing you can fix in an afternoon. Claim it, then keep hours, address, phone, and photos accurate. It drives the "near me" searches that convert best.