> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Social media

> Profiles that convert, and content that is actually worth posting.

## Fix your profiles first

This takes an hour and pays for itself before any content work.

* **A link that goes somewhere useful.** Point it at inventory or a [purchase link](/sales-agent/grow/purchase-links), not your homepage.
* **Say what you do in the bio,** including that buyers can purchase online and get delivery.
* **Correct hours, address, and phone,** matching your website exactly.
* **A recognisable profile image,** normally your logo.
* **Enable messaging** and make sure somebody watches it.

## Content that earns a click

Six formats that consistently work for dealers:

| Format                 | Why it works                                                       |
| ---------------------- | ------------------------------------------------------------------ |
| **New arrivals**       | Genuinely new information. Post the unit, price, and a link        |
| **Customer stories**   | A delivery photo with permission beats any ad you could write      |
| **Educational**        | "What to look for in a first bike" builds trust and gets saved     |
| **Seasonal campaigns** | Timed to riding season, holidays, tax refunds                      |
| **Behind the scenes**  | Your techs, your shop, your team. Makes you a place, not a listing |
| **Quick tips and FAQ** | Short answers to what buyers actually ask                          |

<Tip>
  Every post promoting a specific unit should link to that unit, ideally through a purchase link so you can measure it. A post with no link is brand awareness, which is fine, but do not confuse it with selling.
</Tip>

## Practical notes

* **Post the price.** Hiding it to force a message loses more buyers than it captures.
* **Video outperforms photos** on every platform. A phone walkaround is enough.
* **Reply to comments,** especially "is this still available?"
* **Do not cross-post identically.** A vertical video does not work as a horizontal one.

## Where social leads land

Buyers who message on social are not captured by Ekho automatically. Move them into a channel that is: point them at your website chat or your SMS number so the agent picks them up and the lead is created properly.