> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Optimizing your website

> The handful of changes that move the needle on an existing dealer site.

You do not need a rebuild. A few specific changes to the pages buyers already reach do most of the work.

## The one change worth making first

**Put online buying in your homepage hero.** Most dealer homepages lead with a brand image and a "View Inventory" button, which tells a buyer nothing they did not assume.

If you can complete a sale online, say that above the fold:

* A headline that states it plainly, for example *"Buy online. We ship to your home."*
* A primary button that starts the purchase, not one that opens a brochure
* A secondary button to browse inventory
* Proof points underneath: instant financing approval, nationwide delivery, 100% online purchase

Buyers do not expect to be able to buy a vehicle online. If you do not tell them, they will not try.

## Get the calls to action right

Work through these in order:

| Where                     | What should be there                                         |
| ------------------------- | ------------------------------------------------------------ |
| **Homepage hero**         | A primary action that starts a purchase                      |
| **Header and navigation** | A persistent way into inventory and financing                |
| **Search results**        | A **Buy now** action on each unit, not only "Send inquiry"   |
| **Vehicle detail pages**  | Buy now, pre-qualify, and trade-in value, all above the fold |
| **Footer**                | Contact details, hours, and location                         |

<Warning>
  A vehicle detail page whose only action is "Contact us" wastes the buyer's intent at the exact moment it peaks. That page is where the decision happens.
</Warning>

## Match the buyer's journey

Different pages carry different jobs:

* **Homepage** — establish that buying online is possible
* **Search results** — help buyers narrow down fast with real filters
* **Vehicle detail page** — answer every question and offer the transaction
* **Financing pages** — offer pre-qualification, not a phone number

## Make sure the agent is on all of it

The chat assistant should load on every page, including your vehicle detail pages, since that is where buyers have the most questions. See [install on your website](/sales-agent/get-started/install-on-your-website).