> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.
# Re-engaging cold leads
> The agent works your existing CRM instead of waiting for new traffic.
Most dealers have far more value sitting in old leads than in this week's new ones. The agent mines your CRM and re-engages aged and cold leads over text, rather than only reacting to inbound.
## Follow-up on active conversations
Buyers who go quiet mid-conversation get timed follow-ups that reference what was already discussed, rather than a generic nudge.
Two settings control it:
* **Follow-up timing** — how long to wait before following up
* **Maximum follow-ups** — how many attempts before the agent stops
Set a maximum you would be comfortable receiving yourself. Persistence past a few unanswered messages costs you goodwill and gains you nothing.
## When a lead reaches your CRM
Leads are forwarded once per conversation, so nothing arrives twice. Forwarding happens when:
* The conversation ends after the agent qualified the lead
* A lead goes inactive after follow-up attempts are exhausted
* The conversation is escalated to your team
Each forwarded lead carries contact details, vehicle interest, a conversation summary, and appointment details if one was booked.
Connect ADF, DP360, Revvable, or Lightspeed.