> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Analytics and pixels

> Track conversions so you can tell which marketing actually sells vehicles.

Connect your ad platforms and analytics so conversions from Ekho checkout are attributed back to the campaigns that produced them.

<Warning>
  Set these up **before** you spend on ads. Without conversion tracking, a campaign cannot tell you anything, and you cannot get the data retrospectively.
</Warning>

## What you can connect

| Integration          | What it does                                                                  |
| -------------------- | ----------------------------------------------------------------------------- |
| **Google Ads**       | Server-side conversion tracking with Enhanced Conversions                     |
| **Google Analytics** | Buyer behaviour and conversions in checkout, including via Google Tag Manager |
| **Meta Pixel**       | Conversion tracking for Facebook and Instagram campaigns                      |
| **TikTok Pixel**     | Conversion tracking for TikTok campaigns                                      |
| **Tracklution**      | Server-side tracking that unifies performance across platforms                |

## Server-side tracking matters here

Several of these are server-side rather than browser-based. That makes them resistant to ad blockers and browser privacy restrictions, which browser pixels increasingly are not.

For a vehicle sale, where a single conversion is worth thousands, losing a meaningful share of conversions to blocked pixels materially misleads your optimisation.

## Attribution follows the buyer

The [Ekho SDK](/api-reference/sdk/overview) captures marketing attribution at first load, including UTM parameters and click IDs such as `gclid`, `fbclid`, and `msclkid`, plus referrer and landing page. That is persisted and carried through the whole buyer journey, so a sale is attributed to the click that started it even though checkout happens later.

## Setting them up

Each has its own page under **Resource settings → Integrations**. You will generally need the account or pixel ID from that platform.

<Tip>
  Connect Google Analytics even if you are not running ads. Knowing where checkout abandonment happens is worth having regardless.
</Tip>

## Measuring campaigns properly

Pair pixels with [custom purchase links](/sales-agent/grow/purchase-links) and give each channel its own source tag. Then "which marketing works?" is answerable from data rather than opinion.