> ## Documentation Index
> Fetch the complete documentation index at: https://docs.ekho.com/llms.txt
> Use this file to discover all available pages before exploring further.

# Pricing

> Three price fields, one MAP toggle, and the rules connecting them.

Pricing lives in **Pricing Details** in the vehicle drawer.

## The three price fields

| Field                   | Who sees it        | What it is for                                                                                                         |
| ----------------------- | ------------------ | ---------------------------------------------------------------------------------------------------------------------- |
| **Dealer Retail Price** | Your team          | Your internal reference price, typically replacing MSRP. Used as the basis for discount calculations shown on listings |
| **Advertised Price**    | Every buyer        | The public price on your listing                                                                                       |
| **Retail / Sale Price** | Buyers in checkout | What you actually sell for                                                                                             |

## MAP policy

**Minimum Advertised Price** is a manufacturer restriction on the lowest price you may publicly display. You can still *sell* for less.

The toggle is in **Pricing Details**.

<Info>
  The MAP toggle **only appears on used vehicles**. New vehicles have no MAP setting.
</Info>

It changes how Retail / Sale Price behaves:

* **Off** — Retail / Sale Price is not editable and automatically equals Advertised Price.
* **On** — Retail / Sale Price becomes editable and can be lower than Advertised Price.

With MAP on, buyers see your Advertised Price on the listing and discover the lower Retail Price once they become a lead.

## The rules

Prices must satisfy these, or the vehicle cannot be published.

**With MAP on:**

```
Dealer Retail  ≥  Advertised Price  ≥  Retail / Sale Price
   $26,999     ≥      $25,999       ≥      $24,999
```

**With MAP off:**

```
Dealer Retail  ≥  Advertised Price  =  Retail / Sale Price
   $25,999     ≥      $24,999       =      $24,999
```

All prices must be greater than \$0. Dealer Retail Price and Advertised Price are always required. Retail / Sale Price is required only when MAP is on.

<Warning>
  A vehicle with incomplete or invalid pricing **cannot be published**. If publishing is failing, check pricing first.
</Warning>

## Included upgrades

Used vehicles may arrive from your DMS with pre-installed upgrades. When they do, the total value of those upgrades is **added automatically** to the Advertised Price and Dealer Retail Price shown on listings.

You do not adjust for this by hand. It keeps the search-results price consistent with the vehicle details page.

<Info>
  Only applies to used vehicles with DMS-sourced upgrades.
</Info>

## Advertised price rollup

How the advertised price is composed for display is configured **per dealer** and applies to your whole inventory. It keeps two things consistent: the price on listing cards and vehicle details, and the price echoed in payment estimates and sticky buttons.

<Note>
  This is a dealer-level setting. Contact your Ekho account representative to review or change it.
</Note>

## Overriding synced prices

Prices can come from your DMS, your website, or Ekho. Override in the drawer for a one-off, or fix the [precedence](/transaction-engine/inventory/import-and-sync) if the wrong source keeps winning.