Skip to main content
You do not create leads by hand. Ekho captures them at each point a buyer shows intent.

​
The triggers

A buyer chats or texts with your agent. The lead is created once they provide contact details and TCPA consent. The agent asks for details right after answering their first question, so leads are captured before drop-off. If the buyer declines, the agent keeps helping and may ask again later.Pre-quals submitted from website chat arrive with the last vehicle shown attached as the vehicle of interest.
A buyer asks about a listing. This works across your entire inventory, including units never configured for online sale, which makes it the broadest source you have.
A buyer enters their email during checkout and leaves before finishing. One of the highest-intent leads in the system: they were far enough along to start entering details.
A buyer in checkout chooses to complete the purchase at your dealership instead. They have decided to buy; they just want to do it in person.
A buyer submits a pre-qual on your site to check financing eligibility.
A buyer places an order but is declined by every lender, or declines the offer they got. Worth working rather than discarding, since a different structure or a co-signer often changes the answer.
A buyer starts a reservation or deposit and does not complete it.

​
Getting told about it

Set a notification address so new leads reach your team. Each notification carries the buyer’s details, what they were looking at, and the lead source.
Use a shared inbox your team actually watches rather than one person’s address. Leads routed to somebody on holiday go stale.

​
Follow-up reminders

When a lead is assigned to a rep, that rep gets a Reach out to lead task. If they do not log activity in time, your escalation policy takes over.

​
Sending leads onward

Qualified leads are forwarded to your CRM automatically, once per conversation so nothing duplicates. See integrations.