All edited in the vehicle drawer.
Model and unit details
Two sections, and the difference matters.
- Model details apply to the model generally: make, model, year, category, specs.
- Unit details apply to your specific vehicle: VIN, stock number, mileage, condition.
Verify both when a vehicle first syncs in. Model data is usually right; unit data is where sync errors show up.
If something is wrong, correct it in the drawer, or fix it at source and re-sync if it is a recurring pattern.
Colours
Colour names come from your catalogue, using real marketing names such as “Carrara White” rather than “white”. The AI Sales Agent quotes these to buyers, so accuracy matters.
Review colour data when a vehicle syncs. Missing or generic colour names are worth fixing because buyers ask about colour constantly.
Trim and package
Confirm the trim is right, and track which packages are actually installed on this unit. A buyer paying for a trim level expects what that trim includes.
Description
The buyer-facing copy on your listing.
Descriptions can be synced from your website or written in Ekho. If your website copy is good, let it win through precedence. If it is thin or full of boilerplate, override it here.
Write descriptions for a buyer who cannot see the vehicle in person. What is genuinely good about this unit, what condition is it in, and what comes with it. Boilerplate repeated across every listing also hurts your search visibility.
Photos and video
Manage media in the drawer.
- Upload photos — the single biggest driver of engagement on a listing
- Add a YouTube video — paste the URL
- Reorder — drag to set the sequence. The first image is what buyers see on search results
- Delete and preview to check how it will look
Get the first photo right. It is the one deciding whether anyone clicks. A clean three-quarter shot of the actual unit beats a stock studio render.
