OEM promotions appear automatically when the manufacturer makes them available to your dealership. They arrive as Pending review, hidden from buyers until you decide.
Reviewing one
Click an OEM promotion to open its drawer.
A review banner at the top lets you accept or reject the offer. Until you do, buyers never see it.
- Accept — it becomes active and is shown to buyers.
- Reject — it is never shown. Rejected promotions sort to the bottom of the table, tagged in red.
What you can see
Check Applied inventory before accepting. It tells you whether the promotion actually touches stock you carry.
What the manufacturer owns
The manufacturer owns the offer itself, so its terms come through as published rather than being edited per store.
Terms and conditions populate automatically when Ekho ingests the offer from the manufacturer’s site, preferring the specific footnote attached to that APR row or rebate amount and falling back to the page-level legalese. Updating the source page on the OEM’s site updates the offer here.
You still control whether the offer runs at your store. See disabling for your store only.
Disabling for your store only
You can disable an OEM promotion for your dealership without affecting anyone else.
This means a Disabled status on an OEM promotion is ambiguous: either the OEM disabled it globally, or you disabled it locally. Check which before assuming it is out of your hands.
In-store-only financing offers
Many OEM financing promotions route through dealer-specific lenders. When every attached lender is outside Ekho’s supported network, the promotion is automatically marked in-store only: visible on the vehicle page with an Only available in-store label, but excluded from online checkout.
See promotions overview for the full behaviour.