The first campaign
Facebook and Instagram, targeted to your delivery radius, pointed at a specific unit or a small set. Keep it narrow: one clear offer, one landing page, a budget small enough that learning is cheap. Point it at a purchase link so you can attribute sales rather than guess.Three strategies worth running
Drive inventory awareness. Broad reach to your radius showing the range you carry. Cheapest per impression, slowest to convert. Good baseline. Move specific units. A single unit, sharp price, tight audience. Best for aged inventory. Highest intent, easiest to measure. Promote a sale or event. Time-boxed with a real deadline. Works because the urgency is genuine.Platform notes
Creative that works
- Real vehicles, real shop. Stock photography reads as fake, because it is.
- Price in the creative. It qualifies people before you pay for the click.
- Vertical video for feeds and stories.
- Say the differentiator: delivery, online purchase, financing in minutes.