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Promotions live on their own page in the Admin Portal, with All, Dealer, and OEM tabs, each showing a count.

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Two sources

  • Dealer — promotions you create and manage.
  • OEM — provided by the manufacturer. They appear automatically when the OEM makes them available to you, and arrive as Pending review for you to accept or reject.

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Benefit types

Each promotion carries one benefit:

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Statuses

Rejected promotions sort to the bottom of the table and are tagged in red.

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Dates are calendar days

Start and end dates are calendar days, not timestamps. “May 1 to May 31” runs from the start of May 1 through the end of May 31, and reads identically in every viewer’s timezone. There is no time-of-day input. End dates are optional. The Set end date toggle switches between open-ended and fixed.

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Stacking

A single order can carry several promotions at once when their rules allow. Checkout works out the best combination for the buyer automatically and shows one receipt line per applied promotion. Three toggles per promotion control this:
  • Combine with other dealer promotions
  • Combine with OEM promotions
  • Combine with order-level discounts
If rules disallow a particular stack, checkout picks whichever eligible combination gives the buyer the greatest total savings. Promotions tied to a payment method drop out when the buyer selects a different method, and return if they switch back.

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In-store-only financing promotions

When every lender attached to a financing promotion sits outside Ekho’s natively-supported lender network, the promotion is automatically marked in-store only. It still appears on the vehicle detail page under deals and offers, labelled Only available in-store, but it is excluded from online checkout: buyers cannot apply it, and it is not auto-applied to the cart. The savings figure shown on the payment card also excludes it, so what buyers see matches what the cart will actually do.
This keeps marketing visibility for OEM financing offers that route through dealer-specific lenders, without the online cart promising a discount Ekho cannot fulfill. To make such a promotion redeemable online, attach at least one natively-supported lender.

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Terms and conditions

Every promotion has an optional Terms and conditions field for legal or OEM disclosure copy. When set, it renders as fine print in the buyer-facing Learn more modal, beneath the description.
On OEM promotions this field is populated automatically when Ekho ingests the offer, and is read-only. Change it by updating the source page on the OEM’s site.