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Click Analytics in the left navigation of your Admin Portal.

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The metric cards

Leads requiring follow-up is the most actionable number on the page. Those buyers were mid-purchase and stopped. See nurturing leads.
  • Orders over time — daily volume for the last 30 days, for spotting patterns
  • Revenue trend — daily and weekly revenue
  • Conversion funnel — where in the buyer journey people drop off
The funnel is the one worth studying. A consistent drop at a particular step is usually something you can fix.

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Recent activity

A chronological feed of new orders, payments received, action items completed, leads generated, and order status changes. Useful for a quick sense of whether anything unusual is happening.

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Time periods

Most metrics can be filtered by period, from today through longer ranges. Today is a real-time view for spotting immediate problems; longer ranges are for judging trends.
Do not read too much into a single day. Vehicle sales are low-volume and high-value, so daily numbers are noisy. Weekly and monthly views are where the signal is.

Reports

Detailed sales and payment reports you can export.