Fix your profiles first
This takes an hour and pays for itself before any content work.
- A link that goes somewhere useful. Point it at inventory or a purchase link, not your homepage.
- Say what you do in the bio, including that buyers can purchase online and get delivery.
- Correct hours, address, and phone, matching your website exactly.
- A recognisable profile image, normally your logo.
- Enable messaging and make sure somebody watches it.
Content that earns a click
Six formats that consistently work for dealers:
Every post promoting a specific unit should link to that unit, ideally through a purchase link so you can measure it. A post with no link is brand awareness, which is fine, but do not confuse it with selling.
Practical notes
- Post the price. Hiding it to force a message loses more buyers than it captures.
- Video outperforms photos on every platform. A phone walkaround is enough.
- Reply to comments, especially “is this still available?”
- Do not cross-post identically. A vertical video does not work as a horizontal one.
Where social leads land
Buyers who message on social are not captured by Ekho automatically. Move them into a channel that is: point them at your website chat or your SMS number so the agent picks them up and the lead is created properly.
