Custom purchase links - Product Overview

A custom purchase link is a URL that takes a buyer straight into checkout with a specific vehicle, price, and accessories already configured. You build one in the Admin Portal in a few minutes, with no website changes and no IT involvement.

What you can set

Feature	What it does
Pre-configured vehicle	The exact model, trim, and accessories the buyer sees
Custom discount	A fixed amount, a percentage, or special financing, applied only to this link
Single-use or multi-use	One buyer, or unlimited for a campaign
Buyer pre-fill	Pre-populate name and email for a personal outreach
Salesperson attribution	Credit the sale to a specific rep
Source identifier	Tag the link so you can see which channel produced sales

How it works

Create the link

Configure vehicle, pricing, accessories, and settings in the Admin Portal.

Share it

Website, email, social, text, an ad, or a QR code on print.

The buyer clicks

They land in checkout with your configuration already loaded.

They complete the purchase

Exactly like any other checkout.

You see what worked

Compare links by source to find which channels actually sell.

What they are good for

Ad destinations. Fully attributable, unlike sending traffic to a general page.
Individual outreach. A rep texts a buyer a link with their configuration and name pre-filled.
Time-boxed offers. A discount that only exists on this link, without touching your general pricing.
Print and events. A QR code that opens a real checkout.

Give every channel its own link and source tag. Then “which of our marketing works?” becomes a question you can answer from data rather than opinion.

A link-specific discount applies only to buyers using that link, so you can run an aggressive offer on one campaign without repricing your inventory.

​What you can set

​How it works

​What they are good for

What you can set

How it works

What they are good for