Connect your ad platforms and analytics so conversions from Ekho checkout are attributed back to the campaigns that produced them.
Set these up before you spend on ads. Without conversion tracking, a campaign cannot tell you anything, and you cannot get the data retrospectively.
What you can connect
Server-side tracking matters here
Several of these are server-side rather than browser-based. That makes them resistant to ad blockers and browser privacy restrictions, which browser pixels increasingly are not.
For a vehicle sale, where a single conversion is worth thousands, losing a meaningful share of conversions to blocked pixels materially misleads your optimisation.
Attribution follows the buyer
The Ekho SDK captures marketing attribution at first load, including UTM parameters and click IDs such as gclid, fbclid, and msclkid, plus referrer and landing page. That is persisted and carried through the whole buyer journey, so a sale is attributed to the click that started it even though checkout happens later.
Setting them up
Each has its own page under Resource settings → Integrations. You will generally need the account or pixel ID from that platform.
Connect Google Analytics even if you are not running ads. Knowing where checkout abandonment happens is worth having regardless.
Measuring campaigns properly
Pair pixels with custom purchase links and give each channel its own source tag. Then “which marketing works?” is answerable from data rather than opinion. 
