Your website
Fix the pages buyers already land on.
Search and AI visibility
Get found in Google and in AI answers.
Social media
Profiles and content that actually drive clicks.
Paid media
Where to put a first ad budget.
Nurture leads
Work the leads you already have.
Purchase links
Send buyers straight into checkout.
Where to start
In this order, because each one is cheaper than the next:- Nurture the leads you already have. Free, and your CRM is almost certainly holding value.
- Fix your website. You are already paying for the traffic.
- Sort out search visibility. Compounding, and it does not cost per click.
- Then buy traffic. Paid works, but only once the pages it lands on convert.